The mobile game Evony: The King’s Return has peformerce pretty great in the gaming industry with its excellent UX’s design. Developered by Top Games, CEO David Guo and VP Benjamin Gifford, make a deep commitment to enhancing player interaction through thoughtful UX enhancements.
The great game is a lifestyle
David Guo, believes that games are more than just entertainment—they are a lifestyle. His philosophy is that “games bring us together no matter where we are in the world”. This has propelled Evony to adopt features that ensure an intuitive and engaging user experience. Under his direction, the game has seen the integration of features like real-time translation and complex alliance systems, making the game not only accessible but also a global platform for collaboration and competition.
“In launching new game projects, we assess market demand, innovation potential and alignment with our core principles. We identify market opportunities to provide distinct value, prioritizing innovative gameplay, narrative and technology integration,” David said.
Benjamin Gifford: Innovation and Excellence in game design
Benjamin Gifford, VP, complements this vision by focusing on continuous innovation and excellence in game design. He emphasizes the importance of a user-centric development approach, stating, “Focus excessively on users. Start with the end user as your main focus and work back from that viewpoint”. This ensures that game mechanics and UX are always evolving to meet the players’ needs.
Evony’s UX design seamlessly blends various game elements. It caters to a diverse audience. The game offers complex strategic gameplay for avid gamers. It also provides simpler, engaging puzzles for casual players. This inclusivity reflects the leadership’s user-centered design approach. They focus on broadening appeal and increasing accessibility.
The game’s alliance system showcases UX done right. It allows players to form alliances. It enhances the social experience. Cooperation and competition are integral to the game’s appeal. This system promotes community and support. It aligns with Gifford’s focus on strong social connections. He states, “The greatest asset of Top Games is its team.” He advocates for a workplace that encourages innovation from all levels.
As Evony evolves, the strategic focus on UX by Guo and Gifford shows clear benefits. The game adapts and integrates new technologies and features. It remains a leader in the mobile gaming industry. It continually attracts new players and maintains a strong community.
